To reinforce Gatorade's global concept, Win From Within, and to come closer to Corinthian's 30 million fans, we created a big strategy that went on before, during and after 2012 FIFA's Club World Cup in Japan. The campaign was centered on the web, on Gatorade's Facebook FanPage and Brand Channel on YouTube, and activated through a variety of channels [display media, print ads, radio spots and social media].


_branding, design, ux/ui, illustration, art direction
são paulo/brazil