Balla | Felipe Bellintani http://balla.im Balla | Felipe Bellintani Wed, 08 May 2013 07:49:54 +0000 http://balla.im en 11.000 Litros | Gatorade http://balla.im/11-000-Litros-Gatorade http://balla.im/following/balla.im/11-000-Litros-Gatorade Wed, 08 May 2013 07:49:54 +0000 Balla | Felipe Bellintani 5564957 Short documentary film for the pre-launch of Gatorade's new global football campaign in Brazil. Our brief was to start the conversation about football and to show Gatorade as a brand focused on this sport. We also wanted to stimulate youngsters by showing them that becoming a professional football player is possible indeed, it just depends on a lot of will and training. With just 5 days online we had more than a half million views on YouTube and a lot of brand awareness on social networks. All this effort was followed by a global film on TV, produced by Chiat|Day|TBWA and starred by 5 amateur players, including Gabriel, from Santos F.C. gatorade.com.br/futebol <img src="http://payload163.cargocollective.com/1/0/6837/5564957/11_millitros_logo_2_900.jpg" width="900" height="543" width_o="1400" height_o="845" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/11_millitros_logo_2_o.jpg" data-mid="30042432" border="0" align="left"/><img src="http://payload163.cargocollective.com/1/0/6837/5564957/logo_900.jpg" width="900" height="948" width_o="1400" height_o="1475" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/logo_o.jpg" data-mid="30024085" border="0" align="left"/> 11.000 Liters | Short Documentary Campaign Hotsite<img src="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_900.jpg" width="900" height="2250" width_o="1400" height_o="3500" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_o.jpg" data-mid="30108266" border="0" align="left"/> <img src="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_01_900.jpg" width="900" height="610" width_o="931" height_o="632" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_01_o.jpg" data-mid="30108092" border="0" align="left"/><img src="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_02_900.jpg" width="900" height="738" width_o="931" height_o="764" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_02_o.jpg" data-mid="30108095" border="0" align="left"/><img src="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_03_900.jpg" width="900" height="750" width_o="931" height_o="776" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_03_o.jpg" data-mid="30108102" border="0" align="left"/><img src="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_04_900.jpg" width="900" height="443" width_o="931" height_o="459" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/home_bestplayers_final_cuts_04_o.jpg" data-mid="30108105" border="0" align="left"/> Global Film by ChiatDayTBWA | Brazilian Version <img src="http://payload163.cargocollective.com/1/0/6837/5564957/jatreinouquanto_900.jpg" width="900" height="543" width_o="1400" height_o="845" src_o="http://payload163.cargocollective.com/1/0/6837/5564957/jatreinouquanto_o.jpg" data-mid="30105947" border="0" align="left"/> Credits: Agency: Lew'Lara/TBWA Client: Gatorade Creative Direction: Jaques Lewkowicz // Manir Fadel // Mariana Sá // André Finaga Creatives: Felipe Bellintani // David Bessler // Gabriel Jardim Screenplay: Felipe Bellintani // David Bessler // Gabriel Jardim Art Direction: Felipe Bellintani // Gabriel Jardim Copy: David Bessler Art Assistant: Gustavo Bonzanini Film Production: Big Bonsai Short documentary film for the pre-launch of Gatorade's new global football campaign in Brazil. Our brief was to start the conversation about football and to show... Fueled by Fans | Gatorade http://balla.im/Fueled-by-Fans-Gatorade http://balla.im/following/balla.im/Fueled-by-Fans-Gatorade Tue, 07 May 2013 07:50:27 +0000 Balla | Felipe Bellintani 4479824 To reinforce Gatorade's global concept, Win From Within, and to come closer to Corinthian's 30 million fans, we created a big strategy that went on before, during and after 2012 FIFA's Club World Cup in Japan. The campaign was centered on the web, on Gatorade's Facebook FanPage and Brand Channel on YouTube, and activated through a variety of channels [display media, print ads, radio spots and social media]. The idea was to connected fans to the team’s locker room (on and offline) and to generate cool, real time content for the fans as the team was abroad for the cup. To bring it all together we launched the campaign with a kick off video with Tite, Corinthian's coach, inviting the crowd to send videos and messages motivating the team. The fans showed up quickly and, in about a week, more than 1.000 videos from all over the world were uploaded. Motivation was getting to its target, the players saw (and answered) the videos during the preparation on the training center in São Paulo and in Dubai/Japan. To increase the participation we took the campaign to stores and subway stations, creating cabins where they could record and automatically send their videos to the team. For the stores we also developed a special edition of bottles, with Corinthians logo on it. On social networks such as Facebook and Twitter we promoted the tag #TimãoNãoPara (#CorinthiansNeverStops), in a couple of days fans from all over the country were using it, including some very famous ones such as Marcos Mion and Juca Kfouri. A special filming crew was sent to Japan to document all the backstage of this great conquest, the trainings, the pre-games and the locker room. This amazing content was seen by the crowd as a real time documentary, with episodes posted on YouTube. A mix of online and offline advertising, branded content/documentary, out-of-home, social media and a bunch of other things, all with a great amount of brand interaction with consumers. The campaign was a great success and the results a lot more than expected, generating huge awareness, fans engagement, 30 million reais on spontaneous media and more than 4 million views on YouTube. | Logos & Key Visuals | <img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_01_1_900.jpg" width="900" height="506" width_o="2048" height_o="1151" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_01_1_o.jpg" data-mid="24609154" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_900.jpg" width="900" height="506" width_o="2048" height_o="1151" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_o.jpg" data-mid="26895030" border="0" align="left"/> <img src="http://payload108.cargocollective.com/1/0/6837/4479824/locker_room_900.jpg" width="900" height="600" width_o="2048" height_o="1365" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/locker_room_o.jpg" data-mid="24609603" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_06_900.jpg" width="900" height="506" width_o="1500" height_o="844" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_06_o.jpg" data-mid="23909194" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_02_900.jpg" width="900" height="506" width_o="1500" height_o="844" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_02_o.jpg" data-mid="23909180" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_05_900.jpg" width="900" height="506" width_o="1500" height_o="844" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_05_o.jpg" data-mid="23909191" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_04_900.jpg" width="900" height="506" width_o="1500" height_o="844" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_04_o.jpg" data-mid="23909187" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_07_900.jpg" width="900" height="506" width_o="1500" height_o="844" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/keyvisual_finais_07_o.jpg" data-mid="23909199" border="0" align="left"/> Fullscreen | Videocase + Board | <img src="http://payload108.cargocollective.com/1/0/6837/4479824/logo_cannes_final_900.jpg" width="900" height="506" width_o="2048" height_o="1151" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/logo_cannes_final_o.jpg" data-mid="29191491" border="0" align="left"/> >> To see the shorter Cannes version please click here. <img src="http://payload108.cargocollective.com/1/0/6837/4479824/gatorade_cannes_impressao_900.jpg" width="900" height="599" width_o="2000" height_o="1333" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/gatorade_cannes_impressao_o.jpg" data-mid="29821952" border="0" align="left"/> Fullscreen | Films | #01. The Draft | Tite #02. Reactions | Tite + Players #03. Timão in Japan | Backstage #04. Motivational Film | This video was seen by the players on the bus, on the way to the stadium for the final game | Corinthians, The Champion | Final Film | #tudodenovo | | Banner, Facebook App & others | <img src="http://payload108.cargocollective.com/1/0/6837/4479824/banner_900.png" width="900" height="185" width_o="1215" height_o="250" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/banner_o.png" data-mid="24613151" border="0" align="left"/> <img src="http://payload108.cargocollective.com/1/0/6837/4479824/telas_portifa_01_900.png" width="900" height="463" width_o="1630" height_o="840" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/telas_portifa_01_o.png" data-mid="24612869" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/telas_portifa_02_900.png" width="900" height="463" width_o="1630" height_o="840" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/telas_portifa_02_o.png" data-mid="24612879" border="0" align="left"/><img src="http://payload108.cargocollective.com/1/0/6837/4479824/telas_portifa_03_900.png" width="900" height="463" width_o="1630" height_o="840" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/telas_portifa_03_o.png" data-mid="24612889" border="0" align="left"/> Fullscreen >> Want to see the video of the app working? Click Here. <img src="http://payload108.cargocollective.com/1/0/6837/4479824/garrafa_900_900_2_900.jpg" width="900" height="540" width_o="900" height_o="540" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/garrafa_900_900_2_o.jpg" data-mid="27756915" border="0" align="left"/> <img src="http://payload108.cargocollective.com/1/0/6837/4479824/IMG_8661_900.jpg" width="900" height="738" width_o="1000" height_o="820" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/IMG_8661_o.jpg" data-mid="24642332" border="0" align="left"/> <img src="http://payload108.cargocollective.com/1/0/6837/4479824/cabines_900.jpg" width="900" height="607" width_o="1920" height_o="1296" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/cabines_o.jpg" data-mid="27756427" border="0" align="left"/> <img src="http://payload108.cargocollective.com/1/0/6837/4479824/logo_cannes_final_invert_small_900.jpg" width="900" height="118" width_o="2048" height_o="270" src_o="http://payload108.cargocollective.com/1/0/6837/4479824/logo_cannes_final_invert_small_o.jpg" data-mid="29191694" border="0" align="left"/> Credits: Agency: Lew'Lara/TBWA Client: Gatorade Creative Direction: Jaques Lewkowicz // Manir Fadel // Mariana Sá // André Finaga Creatives: Felipe Bellintani // Marcos Almirante // Bernardo Romero // André Finaga Art Direction & Design: Felipe Bellintani Film Production: Big Bonsai Other links: http://tbwacannes.com/lewlaratbwa-gatorade-corinthians/ http://bigbonsai.com.br/gatorade-corinthians#59758709 To reinforce Gatorade's global concept, Win From Within, and to come closer to Corinthian's 30 million fans, we created a big strategy that went on before, during... Dirty Projectors http://balla.im/Dirty-Projectors http://balla.im/following/balla.im/Dirty-Projectors Tue, 07 May 2013 07:50:09 +0000 Balla | Felipe Bellintani 4502007 Type and poster design for Dirty Projector's concert at Cine Joia [November/2012]. This poster had only 30 copies printed in silk screen, all numbered and signed by me, if there's any copies left you can find them to buy here. <img src="http://payload110.cargocollective.com/1/0/6837/4502007/finais_cargo_7_900.jpg" width="900" height="1040" width_o="1200" height_o="1387" src_o="http://payload110.cargocollective.com/1/0/6837/4502007/finais_cargo_7_o.jpg" data-mid="26868622" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/0/6837/4502007/montagem_dirty_5_900.png" width="900" height="835" width_o="1280" height_o="1188" src_o="http://payload110.cargocollective.com/1/0/6837/4502007/montagem_dirty_5_o.png" data-mid="26391484" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/0/6837/4502007/logos_01_900.jpg" width="900" height="506" width_o="1920" height_o="1080" src_o="http://payload110.cargocollective.com/1/0/6837/4502007/logos_01_o.jpg" data-mid="24614665" border="0" align="left"/><img src="http://payload110.cargocollective.com/1/0/6837/4502007/finail_dirty_900.jpg" width="900" height="1273" width_o="900" height_o="1273" src_o="http://payload110.cargocollective.com/1/0/6837/4502007/finail_dirty_o.jpg" data-mid="26868646" border="0" align="left"/> Fullscreen Type and poster design for Dirty Projector's concert at Cine Joia [November/2012]. This poster had only 30 copies printed in silk screen, all numbered and signed... Press & Poster http://balla.im/Press-Poster http://balla.im/following/balla.im/Press-Poster Mon, 29 Apr 2013 14:31:40 +0000 Balla | Felipe Bellintani 3655792 A variety of print ads, concert posters, club night flyers, some random design and other stuff. A quick pick on some work done in the last few years. _________________________________________________________________________________________________________________ J&B Brazil Campaign 2011 | Art Direction & Design for cubo.cc <img src="http://payload67.cargocollective.com/1/0/6837/3655792/logo_simplificado_900.jpg" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/logo_simplificado_o.jpg" data-mid="18963950" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/aprovacao_adriel_05_900.jpg" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/aprovacao_adriel_05_o.jpg" data-mid="18963957" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/JB_02_13_900.jpg" width="900" height="1200" width_o="900" height_o="1200" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/JB_02_13_o.jpg" data-mid="18964385" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/protest2_900.jpg" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/protest2_o.jpg" data-mid="18965538" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/keyvisual_galaxy_900.jpg" width="900" height="675" width_o="1024" height_o="768" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/keyvisual_galaxy_o.jpg" data-mid="18964177" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ Trilogia Poster | Lab Club <img src="http://payload67.cargocollective.com/1/0/6837/3655792/flyer_01_900.jpg" width="900" height="1177" width_o="900" height_o="1177" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/flyer_01_o.jpg" data-mid="19641427" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/flyer_01_900.png" width="900" height="585" width_o="2010" height_o="1308" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/flyer_01_o.png" data-mid="19820494" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ ADD - Sports Association for the Disabled | Concept & Art Direction for Age. Isobar <img src="http://payload67.cargocollective.com/1/0/6837/3655792/add_02_900.jpg" width="900" height="634" width_o="1680" height_o="1184" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/add_02_o.jpg" data-mid="18963139" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/add_01_900.jpg" width="900" height="634" width_o="1680" height_o="1184" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/add_01_o.jpg" data-mid="18963148" border="0" align="left"/> Copy Ad#01: HOPE | Without your help is hard to see any. Donate and help ADD. Copy Ad#02: BLINDNESS | Harder than read this ad is to deal with it everyday. Sponsor our athletes and help ADD. Fullscreen _________________________________________________________________________________________________________________ H2O | Keyvisual Studies for 2013 Campaign <img src="http://payload67.cargocollective.com/1/0/6837/3655792/s_H2OH_FINAL_PRODUTOS_900.jpg" width="900" height="506" width_o="1280" height_o="720" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/s_H2OH_FINAL_PRODUTOS_o.jpg" data-mid="25477994" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/mood_limao_garrafa_2d_900.jpg" width="900" height="562" width_o="1280" height_o="800" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/mood_limao_garrafa_2d_o.jpg" data-mid="19712555" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ DJ Shadow Poster Proposals | Cine Joia <img src="http://payload67.cargocollective.com/1/0/6837/3655792/01_900.png" width="900" height="630" width_o="1250" height_o="875" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/01_o.png" data-mid="26327413" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/02_900.jpg" width="900" height="1260" width_o="1000" height_o="1401" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/02_o.jpg" data-mid="26327457" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/03_900.jpg" width="900" height="1271" width_o="1000" height_o="1413" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/03_o.jpg" data-mid="26327469" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ The Damned 35th Anniversary Tour @ Clash Club <img src="http://payload67.cargocollective.com/1/0/6837/3655792/fbellintani-6_900.jpeg" width="900" height="1272" width_o="900" height_o="1272" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/fbellintani-6_o.jpeg" data-mid="19641179" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/fbellintani-7_900.jpeg" width="900" height="634" width_o="900" height_o="634" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/fbellintani-7_o.jpeg" data-mid="19641185" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ H2O 2013 | Collage/Illustration study for an animation. <img src="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01a_o_900.jpg" width="900" height="562" width_o="1920" height_o="1200" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01a_o_o.jpg" data-mid="26127871" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01b_o_900.jpg" width="900" height="562" width_o="1920" height_o="1200" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01b_o_o.jpg" data-mid="26127885" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01c_o_900.jpg" width="900" height="562" width_o="1920" height_o="1200" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01c_o_o.jpg" data-mid="26127892" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01d_o_900.jpg" width="900" height="562" width_o="1920" height_o="1200" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/H2OH_NEWMOOD_01d_o_o.jpg" data-mid="26127899" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ Adidas Warriors | Henry vs. Beckenbauer | Over 40 years The Official World Cup Ball <img src="http://payload67.cargocollective.com/1/0/6837/3655792/adidas40_final02z_900.jpg" width="900" height="571" width_o="1650" height_o="1047" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/adidas40_final02z_o.jpg" data-mid="18962476" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655792/adidas40_final02b_900.jpg" width="900" height="665" width_o="2048" height_o="1514" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/adidas40_final02b_o.jpg" data-mid="18962448" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ Lov.e Club Flyers <img src="http://payload67.cargocollective.com/1/0/6837/3655792/fbellintani-3_900.jpeg" width="695" height="1141" width_o="695" height_o="1141" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/fbellintani-3_o.jpeg" data-mid="27699441" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ Italians Do It Better <img src="http://payload67.cargocollective.com/1/0/6837/3655792/557812_10150680602735954_1852176720_n_900.jpg" width="678" height="960" width_o="678" height_o="960" src_o="http://payload67.cargocollective.com/1/0/6837/3655792/557812_10150680602735954_1852176720_n_o.jpg" data-mid="27964716" border="0" align="left"/> Fullscreen A variety of print ads, concert posters, club night flyers, some random design and other stuff. A quick pick on some work done in the last few years.... Libertadores 2013 http://balla.im/Libertadores-2013 http://balla.im/following/balla.im/Libertadores-2013 Wed, 10 Apr 2013 09:39:09 +0000 Balla | Felipe Bellintani 5158428 Identity studies for Gatorade's 2013 "Libertadores da América" campaign, the most important football club tournament in Latin America. This competition is seen by clubs as a "war", inspired by them and their warriors I've created a "flag and shield" based identity. More coming soon. <img src="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_01_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_01_o.jpg" data-mid="27718629" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_02_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_02_o.jpg" data-mid="27718637" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_03_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_03_o.jpg" data-mid="27718640" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_04_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/flag_libertadores_04_o.jpg" data-mid="27718641" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/imagens_libertadores_11_900.jpg" width="900" height="516" width_o="1920" height_o="1102" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/imagens_libertadores_11_o.jpg" data-mid="27808182" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/imagens_libertadores2_900.jpg" width="900" height="516" width_o="1920" height_o="1102" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/imagens_libertadores2_o.jpg" data-mid="27807471" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/imagens_libertadores3_14_900.jpg" width="900" height="516" width_o="1920" height_o="1102" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/imagens_libertadores3_14_o.jpg" data-mid="27808280" border="0" align="left"/> Fullscreen <img src="http://payload142.cargocollective.com/1/0/6837/5158428/clubeescudo_02_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/clubeescudo_02_o.jpg" data-mid="27718661" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/clubeescudo_01_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/clubeescudo_01_o.jpg" data-mid="27718659" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/0/6837/5158428/clubeescudo_03_900.jpg" width="900" height="648" width_o="1226" height_o="884" src_o="http://payload142.cargocollective.com/1/0/6837/5158428/clubeescudo_03_o.jpg" data-mid="27718663" border="0" align="left"/> Fullscreen Identity studies for Gatorade's 2013 "Libertadores da América" campaign, the most important football club tournament in Latin America. This competition is seen by... Peugeot 208 http://balla.im/Peugeot-208 http://balla.im/following/balla.im/Peugeot-208 Sun, 17 Mar 2013 18:38:23 +0000 Balla | Felipe Bellintani 3460612 2012 Peugeot Brazilian Pitch | The Briefing: To launch the New Peugeot 208 in Brazil. Solution/Strategy: To promote the global tagline "Let Your Body Drive" we've created some very graphic based print Ads among with an interactive film integrated with Google Street View and Facebook, all of that starring the consumer along with Bradley Cooper. Print Ads<img src="http://payload58.cargocollective.com/1/0/6837/3460612/print_ad_02b_900.jpg" width="900" height="586" width_o="1500" height_o="978" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/print_ad_02b_o.jpg" data-mid="18307549" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/print_ad_02_900.jpg" width="900" height="586" width_o="1500" height_o="978" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/print_ad_02_o.jpg" data-mid="18307555" border="0" align="left"/> Interactive Short Film Hotsite<img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_01_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_01_o.jpg" data-mid="17835996" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_02_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_02_o.jpg" data-mid="17836000" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_03_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_03_o.jpg" data-mid="17836002" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_04_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_04_o.jpg" data-mid="17836004" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_05_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_05_o.jpg" data-mid="17836007" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_06_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_06_o.jpg" data-mid="17836009" border="0" align="left"/><img src="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_08_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload58.cargocollective.com/1/0/6837/3460612/layouts_peugeot_08_o.jpg" data-mid="17836013" border="0" align="left"/> Fullscreen _________________________________________________________________________________________________________________ Credits: My Role: Concept, Art Direction and Design. Agency: Euro RSCG Brasil + Euro RSCG 4D Client: Peugeot Other Creatives: Rui Lourenço (cd) // Rodrigo Corbari (cd) // Renato Konrath (cw) // Adriel Nunes (ad) // André Batista (ad) // Flavia Figueiredo (cw) Film Production: Zeppelin Filmes 2012 Peugeot Brazilian Pitch | The Briefing: To launch the New Peugeot 208 in Brazil. Solution/Strategy: To promote the global tagline "Let Your Body Drive" we've... No Access Typeface http://balla.im/No-Access-Typeface http://balla.im/following/balla.im/No-Access-Typeface Fri, 15 Mar 2013 17:49:37 +0000 Balla | Felipe Bellintani 3628373 Unique Types is a mobilization against prejudice by AgênciaClick Isobar. Using the fonts, you support AACD cause, showing the phisically disabled children can do almost everything other people can. NoAccess: Is a typeface designed by me for this project, it was inspired by the children from AACD and the difficulty they find to move around certain cities, specially in Brazil, where ramps and disabled accesses are not always available. _To download this font for free just click here. Unique Objects [Campaign Film] <img src="http://payload66.cargocollective.com/1/0/6837/3628373/noaccess_img2_900.jpg" width="900" height="451" width_o="900" height_o="451" src_o="http://payload66.cargocollective.com/1/0/6837/3628373/noaccess_img2_o.jpg" data-mid="28035540" border="0" align="left"/> Unique Types is a mobilization against prejudice by AgênciaClick Isobar. Using the fonts, you support AACD cause, showing the phisically disabled children can do... Under Deluxe http://balla.im/Under-Deluxe http://balla.im/following/balla.im/Under-Deluxe Mon, 11 Mar 2013 10:09:51 +0000 Balla | Felipe Bellintani 5064960 Identity and flyers for Lubalei's club night @ D-Edge. The briefing here was to create a retro logo, kind of an 80's inspired thing, but at the same time do something fresh and modern. <img src="http://payload138.cargocollective.com/1/0/6837/5064960/under_deluxe_portifapb_3_900.jpg" width="900" height="442" width_o="1761" height_o="865" src_o="http://payload138.cargocollective.com/1/0/6837/5064960/under_deluxe_portifapb_3_o.jpg" data-mid="27699204" border="0" align="left"/> <img src="http://payload138.cargocollective.com/1/0/6837/5064960/under_deluxe_portifa_900.jpg" width="900" height="563" width_o="1920" height_o="1202" src_o="http://payload138.cargocollective.com/1/0/6837/5064960/under_deluxe_portifa_o.jpg" data-mid="27698044" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/0/6837/5064960/underdeluxe_freakchic_01_900.png" width="900" height="593" width_o="1820" height_o="1200" src_o="http://payload138.cargocollective.com/1/0/6837/5064960/underdeluxe_freakchic_01_o.png" data-mid="27698950" border="0" align="left"/><img src="http://payload138.cargocollective.com/1/0/6837/5064960/underdeluxe_freakchic_900.jpg" width="750" height="1000" width_o="750" height_o="1000" src_o="http://payload138.cargocollective.com/1/0/6837/5064960/underdeluxe_freakchic_o.jpg" data-mid="27699323" border="0" align="left"/> Fullscreen Identity and flyers for Lubalei's club night @ D-Edge. The briefing here was to create a retro logo, kind of an 80's inspired thing, but at the same time do... The Bodes http://balla.im/The-Bodes http://balla.im/following/balla.im/The-Bodes Wed, 06 Mar 2013 08:36:27 +0000 Balla | Felipe Bellintani 5114274 Visual identity for the brazilian electronic music duo The Bodes, formed by Lubalei & Ingrid. Luba is a great friend and by far one of the most talented DJs from São Paulo's new school. Ingrid is a veteran and knows how to make the dancefloor burn. They're both resident DJs at D-Edge, the best electronic music club in São Paulo, and one of the top clubs in the world. To check out their music just click here. // Photography: Coletivo IKI [Fabiana Kocubey & Julia Vianna] <img src="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_02_7_900.jpg" width="900" height="485" width_o="900" height_o="485" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_02_7_o.jpg" data-mid="27464425" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_03_900.jpg" width="900" height="485" width_o="900" height_o="485" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_03_o.jpg" data-mid="27464289" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_4_900.jpg" width="900" height="485" width_o="900" height_o="485" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_4_o.jpg" data-mid="27466437" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_3_o_900.jpg" width="900" height="275" width_o="900" height_o="275" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_3_o_o.jpg" data-mid="27679062" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_3_900_15_900.jpg" width="900" height="275" width_o="900" height_o="275" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/the_bodes_3_900_15_o.jpg" data-mid="27513502" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/portifa2b_900.jpg" width="900" height="450" width_o="900" height_o="450" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/portifa2b_o.jpg" data-mid="27468434" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/portifa_01_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/portifa_01_o.jpg" data-mid="27466709" border="0" align="left"/><img src="http://payload140.cargocollective.com/1/0/6837/5114274/portifa_03_900.jpg" width="900" height="599" width_o="900" height_o="599" src_o="http://payload140.cargocollective.com/1/0/6837/5114274/portifa_03_o.jpg" data-mid="27468316" border="0" align="left"/> Visual identity for the brazilian electronic music duo The Bodes, formed by Lubalei & Ingrid. Luba is a great friend and by far one of the most talented DJs from... Hershey's http://balla.im/Hershey-s http://balla.im/following/balla.im/Hershey-s Thu, 14 Feb 2013 19:36:37 +0000 Balla | Felipe Bellintani 3655763 Here you can see a variety of jobs done for the famous american chocolate brand. From social media to a new product launch [Hershey's Mais] along with some new brazilian website layouts and the storyboard for a collaborative film. Hershey's Institutional Social Media Campaign | Let's Share Happiness | Logo Studies<img src="http://payload67.cargocollective.com/1/0/6837/3655763/logo_01a_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/logo_01a_o.jpg" data-mid="19067680" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/logo_01b_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/logo_01b_o.jpg" data-mid="19067705" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/logo_01c_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/logo_01c_o.jpg" data-mid="19067724" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/logo_02a_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/logo_02a_o.jpg" data-mid="19067736" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/logo_02b_900.jpg" width="900" height="562" width_o="1680" height_o="1050" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/logo_02b_o.jpg" data-mid="19067762" border="0" align="left"/> Fullscreen Hershey's Mais Launch Campaign | Website Layouts<img src="http://payload67.cargocollective.com/1/0/6837/3655763/home_210311_h_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/home_210311_h_o.jpg" data-mid="19068421" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/interna_230311a_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/interna_230311a_o.jpg" data-mid="26982102" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/interna_230311b_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/interna_230311b_o.jpg" data-mid="26982105" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_01_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_01_o.jpg" data-mid="19068094" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_02_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_02_o.jpg" data-mid="19068095" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_03_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_03_o.jpg" data-mid="19068097" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_04_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/_loading_04_o.jpg" data-mid="19068098" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/home_01_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/home_01_o.jpg" data-mid="19068100" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/produto_01_900.jpg" width="900" height="546" width_o="1400" height_o="850" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/produto_01_o.jpg" data-mid="19068102" border="0" align="left"/> Fullscreen Hershey's Mais Launch Campaign | Digital Collaborative Film<img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_07_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_07_o.jpg" data-mid="19068213" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_01_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_01_o.jpg" data-mid="19068195" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_02_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_02_o.jpg" data-mid="19068199" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_03_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_03_o.jpg" data-mid="19068200" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_04_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_04_o.jpg" data-mid="19068205" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_05_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_05_o.jpg" data-mid="19068207" border="0" align="left"/><img src="http://payload67.cargocollective.com/1/0/6837/3655763/video_06_900.jpg" width="900" height="632" width_o="1000" height_o="703" src_o="http://payload67.cargocollective.com/1/0/6837/3655763/video_06_o.jpg" data-mid="19068210" border="0" align="left"/> Fullscreen Here you can see a variety of jobs done for the famous american chocolate brand. From social media to a new product launch [Hershey's Mais] along with some new...